But that's the thing with AI. We make the context. In the case of AlphaGo, IBM's Watson, Self driving cars, we set the goal. There are different heuristics, but we always need to define what is "right" or what the "goal" is.

For AI to determine their own goals, well now you get into awareness ... consciousness. At a fundamental mathematical level, we still have no idea how these work.

We can see electrical signals in the brain using tools and know it's a combination of chemicals and pulses that somehow make us do what we do ... but we are still a long way from understanding how that process really works.