> I don't understand why people hate on it so much.
Perhaps because you're looking at specific subjective examples, rather than the overall end-user experience of advertising.
Take your example of a Candelbox concert ad. Let's say that band made more revenue as a result of your ad. But that money was diverted from other uses, perhaps depriving another band of revenue.
So, how does the losing side compete with that? Advertise too! Louder, cleverer, sneakier, anyway that works.
It's that adversarial aspect that makes the overall experience degrading for the viewer. Did you consider that the people you targetted also saw, say, five other ads on the same page? And several hundred ads online that day let alone billboards, commercial broadcasts, posters on the back of buses... cumulatively it's a bombardment, with each ad designed to have a subtle psychological effect and intended to siphon people's money in one direction. It's not benign.
TLDR: one ad might be cute, 1000 ads causes push-back.
Perhaps because you're looking at specific subjective examples, rather than the overall end-user experience of advertising.
Take your example of a Candelbox concert ad. Let's say that band made more revenue as a result of your ad. But that money was diverted from other uses, perhaps depriving another band of revenue.
So, how does the losing side compete with that? Advertise too! Louder, cleverer, sneakier, anyway that works.
It's that adversarial aspect that makes the overall experience degrading for the viewer. Did you consider that the people you targetted also saw, say, five other ads on the same page? And several hundred ads online that day let alone billboards, commercial broadcasts, posters on the back of buses... cumulatively it's a bombardment, with each ad designed to have a subtle psychological effect and intended to siphon people's money in one direction. It's not benign.
TLDR: one ad might be cute, 1000 ads causes push-back.