Google is not "taking on Uber." An important point is that Google is not making money off the payments for the ride, which presumably all go to the driver.
For the driver that means defraying the cost of a commute in return for going a few minutes out of his way. True ride-sharing, not a gypsy-cabs-plus-reputation network. It's more akin to a transport-specific Splitwise than to Uber.
What Google gets out of this is a real-world model of on demand automated transport patterns, pricing, demand, etc.
For the driver that means defraying the cost of a commute in return for going a few minutes out of his way. True ride-sharing, not a gypsy-cabs-plus-reputation network. It's more akin to a transport-specific Splitwise than to Uber.
What Google gets out of this is a real-world model of on demand automated transport patterns, pricing, demand, etc.