As someone who is currently in the Bay Area and whose personal and professional network on Twitter/FB/real-life revolves around the tiny, sad shrinking universe that is the media industry, I'll have to admit that the name "Mode Media" did not register a single clue with me. I've heard vaguely of "Glam Media" and I knew of Ning, which Marc Andreessen co-founded, and which was bought by Glam/Mode for a reported $120M-$150M [0]. This is not to say that Mode and its blog/social network was not good (as plenty of good media companies have gone out of business), but it wasn't talked about much in the editorial sphere -- in contrast to even content-aggregators/farms such as Demand Media, ViralNova, etc. Which is weird, because traditional media is desperate for billion-dollar media success stories.
Glam did traffic roll ups with and packaging for publishers -- amongst a bunch of other things. If you were on the revenue or ad-ops side you would know Glam.
[0] https://techcrunch.com/2011/09/20/glam-buys-ning-andreessen-...