> Our first (and Sierra’s first) Producer, Guruka Singh Khalsa, taught us the “Ken Williams Rule” based on something Robert Heinlein wrote: “That which he tells you three times is true.”

Originally written by Lewis Carroll:

  "Just the place for a Snark!" the Bellman cried,
  As he landed his crew with care;
  Supporting each man on the top of the tide
  By a finger entwined in his hair.

  "Just the place for a Snark! I have said it twice:
  That alone should encourage the crew.
  Just the place for a Snark! I have said it thrice:
  What I tell you three times is true."

(See also Appendix ל of the Illuminatus! Trilogy.)