I think you hint at another point -- this phrasing has been coming from everywhere, and the fact that it continues to come from people who tend to support one particular candidate makes me weary of it: "The 2016 US Presidential election feels like the most important one so far in my lifetime" seems like it really is just a euphemism for "Candidate X is really scary, so despite what you think about Candidate Y, we must fall in line and vote for him/her"

Every presidential election is important. Unless the President somehow gained newfound apocalyptical powers, I don't think it is any more or less important than before. You should vote because you want to exercise your right to vote, not because everyone is compelling you of how "important" (a.k.a super duper scary) it is. Telling everyone to "get out and vote" is hardly helpful. We have security experts telling us electronic voting machines are just plain not safe, we have laws that disparage minorities and low-income people from not voting, and worst of all, we have a majority of the population who is completely ignorant or lackisdasical of the numerous blunders and legitimate concerns over both major candidates (at least in my view its the only way to explain the vehement support they continue to receive -- nevermind how awful my person is -- look at how awful yours is! I know you are but what I am! I am rubber you are glue!) These are the real issues we should be trying to address.

This has been the absolute worst election season I have ever experienced on my short time on earth, and everyone older and wiser than me concurs. There has been more mud slinging by both parties, and every side of the media that they make Fox News look "normal".

I am terrified of the choices either candidate is going to make in the near future. Either one will be able to push the supreme court to its most extreme position in history. You may think that be a victory, but life has taught me extremes in one direction or the other are aways bad.

Neither of these two deserve anyone's vote. If anything we should be voting for a constitutional amendment to be able to vote to redo the whole thing and get two new candidates, whatever, anything besides these two.

I know, I know, "vote third party", which is all great and fun, until you get blamed later for being the reason the other party won. Just ask anyone who ever voted for Ralph Nader.

Sorry I am not sorry for posting this rant here. I just am so fed up with our current state of politics.

Presumably you aren't the target demographic of the site. It's not meant to appeal to you.

I am the target demographic, and this doesn't appeal to us.

> The 2012 election was decided by millennial turnout. And this election should be too. It’s up to you to vote and decide!

Millenials see politicians and old people using emoji as contrived and duplicitous. They also hate the word millenial.

At least they eventually replaced the "Gen Y" placeholder with an actual name...

You know that word that Gen X hates, because the media constantly uses it to refer to us? Yeah, neither do I.

Just be glad that your generational cohort is large enough that people will actually pay attention to you as an advertising demographic or voting bloc. Even when the Boomer-controlled media is ridiculing you as special snowflakes in your safe spaces, at least they're talking about you.

I am also in the target demographic, and agree that it doesn't appeal to me. I would imagine that it would appeal to others our age. Most people I know aren't like you (presumably) and I, but I try hard to meet people with different interests and I could see some/many liking the simple message.