> Facebook did the right thing by putting a kibosh on it and any others that might come up with a search for Facebook or spotted with a Facebook "f" icon.

Lots of people will come out and say that including the name and the icon is a minor thing, but this is exactly why it's more than that. It's similar to how searching google for "Facebook login" brings up a blog post with a few hundred comments about trying to log into facebook.

Edit: doing that search now has several sites right up top now for "Facebook Login Help" and such. I don't remember those being there before.