> I also think adblockers are a terrible idea. All we have done with ad blockers is started an arms race where the ads now come in the form of sponsored content so you have no idea what's an ad and what isn't. We need to just accept that advertising will exist and the premium for non advertising content is just too high to afford by the vast majority of users.

This is just not true. It's not like advertisers would have said "Ya know, everyone is allowing our ads. Guess that means we no longer need to try different delivery methods. All good here, lets go get a drink guys!"

We'd still have sponsored content without adblocking. Now, instead of seeing sponsored content and banner ads, I only have to filter out sponsored content.