Copied this from another comment of [his] on this post, but it answers part of your question. From the FCC fact sheet[0] on the decision:
> The Order prohibits “take-it-or-leave-it” offers, meaning that an ISP can’t refuse to serve customers who don’t consent to the use and sharing of their information for commercial purposes.
So at least they can't cut you off entirely if you don't consent/opt-in.
As AT&T already did until right before the FCC started talking about this decision (and I'm sure they'll go right back to now that it's OK), charging $30 to opt out of their spying program, plus a bevy of one-time fees that are "waived" if you let them spy.
Copied this from another comment of [his] on this post, but it answers part of your question. From the FCC fact sheet[0] on the decision:
> The Order prohibits “take-it-or-leave-it” offers, meaning that an ISP can’t refuse to serve customers who don’t consent to the use and sharing of their information for commercial purposes.
So at least they can't cut you off entirely if you don't consent/opt-in.
[0] http://transition.fcc.gov/Daily_Releases/Daily_Business/2016....