"Facebook also introduced a way for certain sites to push this further than everyone else. Three carefully chosen launch partners — Microsoft’s Docs.com, Yelp and Pandora — have access to what Facebook is calling “instant personalization.” This is a powerful, inventive and creepy tool that the company hopes to extend to other partners but is testing the waters with these three first."

Wait a minute; Yelp? Isn't that the small business extortion site? What a weird outfit for anyone to want to associate themselves with.