True for web software - but that's never been true for hardware. Hardware always starts expensive for early adopters and gets radically cheaper as adoption scales up. The cheapest Apple 2 was over $5,000 (in inflation-adjusted dollars) at its release, the IBM 5150 debuted four years later at a more competitive $4,000, and the monitor was separate in both releases.
Besides hardware, lots of the other current startups are offline services, that are taking something formerly for the super-rich and making it accessible to the upper-middle class (eg: a private driver, a personal chef, custom-tailored clothing, custom paintings). They may not be within budget for everyone but they are still following the trend of doing more with less.
From at least the late 90s to recently you were consistently getting more for less with hardware. Things were expensive as they came out, but then got cheaper than the previous alternative. The market moved from a school having a couple of slow computers to everyone having multiple supercomputers. Not only did they become faster but you could do more things with them. These days many things seem to be getting slightly better, but more premium and almost less capable. Upgrading a couple of year old smart phone or computer today isn't exactly a mind blowing experience.
"[...] formerly for the super-rich and making it accessible to the upper-middle class (eg: a private driver, a personal chef, custom-tailored clothing, custom paintings)"
Don't really buy it. Before it was only for the rich it was for everyone. You go to rural places that's how it works. The latest incarnation of modern society is, for better or worse, based on people having their own car, camera, kitchen and being able to buy the latest fashions.
Not really, I'm emphasizing that not only did things get cheaper but the market also moved. Things went from having different capabilities to were a netbook could essentially do the same things as a server farm or a workstation. Electronics hardware "always" existed in the form of game consoles, just not as personal computers. With many of these new things the premium segment is the market. Something custom is never going to be cheaper than the alternative. Once you've established a brand and market share you're probably even going to want to up the price.
Besides hardware, lots of the other current startups are offline services, that are taking something formerly for the super-rich and making it accessible to the upper-middle class (eg: a private driver, a personal chef, custom-tailored clothing, custom paintings). They may not be within budget for everyone but they are still following the trend of doing more with less.