Indeed, but it isn't just about being sold to consumers. Consumers have to buy it too. Both blackberry and windows phone were sold to consumers, as well as the fire phone. All 3 failed miserably.
A big thing will be dependent on Russian companies supporting it. Bear in mind, Yandex is the chief of the online services land there, not Google. If Yandex is providing top notch apps and features on Sailfish, it's going to be appealing.