How exactly is that a principle? He wasn't forced to listen to the ads, he was able to pay to have ads removed.

His principle was that he found the ad unpleasant and didn't want to hear it anymore.

I'm all for fighting for what you believe is right but it's a bit exaggerated when you're aren't forced to use the service, can pay for the service to remove ads and yet you claim to stand on principle.

If you were standing on principle, you would refuse to use Pandora because they are funded by an "unsavory" company and not just call to say you didn't like the ads playing on the free service that they're providing to you.

stopping using them without telling them why is pretty in-effective. They turned the campaign off a few weeks later.