Genius has a "broader mission" to "annotate the world"[0]. That was the pitch that led to a $15M investment from Andreessen Horowitz. This on top of meteoric growth in becoming one of the top lyrics sites on the internet.
"While Facebook’s mission may be to connect the world, Rap Genius' mission is to bring context and knowledge to those connections. Rap Genius is itself a kind of social network, but its a social network based around texts and discussions of texts."
I might sound snarky but it looks it's more important how you sell the idea to investors than to your actual customers. Not that I much care about, investors are the ones losing their money in the end.
Still don't understand how or what they showed about how are they going to make money, I do understand the "great vision".
"While Facebook’s mission may be to connect the world, Rap Genius' mission is to bring context and knowledge to those connections. Rap Genius is itself a kind of social network, but its a social network based around texts and discussions of texts."
[0] - https://genius.com/Marc-andreessen-why-andreessen-horowitz-i...