We worked as an embeddable product like Genius as well as a browser extension, and we had similar issues: client-side performance, "how do you anchor things to a page that's probably going to change out from under you," and "how do you scale to serve the combined traffic of every site you serve comments on without spending more money than you make?"
I think web annotation is a good idea but probably needs to live in a moneymaking niche for a while before it can grow to the broader web. Lyrics were an interesting start for Genius but it's tough to make money there. Law, news, internal research, etc. seem like interesting starts to me.
Fermat's Library does annotations for important academic papers. The papers are sent to subscribers at a good cadence - once per week. I enjoy reading them. Not sure if it could ever be a monetizable business, and I doubt the team running it is considering charging.
Not to stray too far off topic, but that Disqus story is ridiculous. What do they do that 2 people charging $10/mo couldn't? "Looks like the freemium thing isn't supporting our fancy office, let's try to sell some data out the back door."
I mean, seriously:
But more recently Disqus has been trying out other things to expand its business. That has included a growing programmatic ad platform based around sponsored comments, which debuted in 2014 (it’s this that makes the company money, as Disqus takes a share on ads that run through its otherwise free platform). And earlier this year, Disqus opted for another traffic gain as it relaunched of its own site as a central repository not just of content and comments from sites that you follow and comment on with a Disqus ID; but also of standalone comment threads that existed independent of these, Reddit-style.
This seems like a lot of digging of one's own grave. Apologies if all of this ground was covered in Dec, but it looks like the story never made it to HN.
I wonder if a first use case could focus in on something like https://archive.org/web/, get people hooked somehow, then generalize it to future changes by pointing back at some snapshot maybe.
https://www.youtube.com/watch?v=U1swp-2QeMI
We worked as an embeddable product like Genius as well as a browser extension, and we had similar issues: client-side performance, "how do you anchor things to a page that's probably going to change out from under you," and "how do you scale to serve the combined traffic of every site you serve comments on without spending more money than you make?"
I think web annotation is a good idea but probably needs to live in a moneymaking niche for a while before it can grow to the broader web. Lyrics were an interesting start for Genius but it's tough to make money there. Law, news, internal research, etc. seem like interesting starts to me.