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This. Why sell the raw materials when you can sell the finished product? That's where the value add is.



What prevents them from doing both?


Economics. The have a monopoly on this data. If they sell the raw data, they are necessarily equipping a competitor. Or they can sell the high level insights that will presumably have a larger profit margin.


What are they doing with the data that requires explicit access?


Targeted advertising. One of them (I forget which) was MITM adverts into pages.




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