I know I should be cynical, but as a Comcast customer I appreciate the gesture. These days I'll take what I can get, and if private companies are the only ones to even half heartedly act in the benefit of ordinary people so be it.
This is super pedantic, but it can be confusing to call Comcast a "private company", which implies they are privately owned (which they are not, they are NASDAQ:CMCSA). The proper term is a "private sector" company. Minor nomenclature nitpick, just trying to keep everyone informed and make sure that the terms "Privately Owned" and "Private Sector" don't get conflated.