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And perhaps they will not "sell it".

They will probably buy out an ad-company (if they don't own a couple already) and the will keep the data for themselves ;)




Or the third party ad company will sell it. either way it's not going to be pleasant.


They'll rent it out instead.


Then replace anything that looks like an ad with their network.

While offering other ad networks the ability to not get their ads replaced. Since they're more likely to stay silent.


They do have a wholly owned subsidiary ad company, it's called Comcast Spotlight.




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