The comments on this thread reinforce the notion I have that the Adobe of today is like the IBM of the late 90s: they did so much and had been a leader for so long that they don't even know what they do anymore. And that shows in how they communicate with their audience. "Radically improve designs" "through the use of cloud"? What does that even mean?

No surprise small players are eating their lunch. They're creating stuff people actually want to use, not some grand yet empty concept out of a Salesforce pitch.