Secrecy buys Apple: - Protection of IP until a few weeks from launch date - Rapt...

edash on June 8, 2010 | parent | context | favorite | on: Last week Apple asked me to remove my app from the...

Secrecy buys Apple:

  - Protection of IP until a few weeks from launch date
  - Rapt attention for what amounts to a PR presentation
  - Synchronized media buzz for new products
  - Strong early sales leading to additional media buzz