Apple has enforced the (unregistered) trademark of a fellow indie game developer the same way. Documentation was provided, the other party changed the name of their app, and everyone continued on their way without tears or lawyers. All quite civil if you ask me.
Would they enforce the indie-game developer's trademark if it were against an app that was: 1) not a game at all; and 2) came out a year before the indie game of the same name? That seems to be the case here--- Apple is claiming a trademark case against an app in a different genre than its own "Facetime" application, and which came out a year earlier.
Sometimes trademarks don't matter much and everyone can happily and informally settle the question. But it quite possible for a given trademark to be the main asset of a small business and thus when a larger business can happily use "informal" methods to take possession of that trademark, it would qualify as bullying - if you can get away without lawyers, it's actually worse bullying in this cases since you don't need any legal standing.
I don't know the exact story here - I'm just reacting to a claim that Apple informally deciding everything is inherently fair.
Apple has enforced the (unregistered) trademark of a fellow indie game developer the same way. Documentation was provided, the other party changed the name of their app, and everyone continued on their way without tears or lawyers. All quite civil if you ask me.