I would imagine the conversation inside NYT HQ went along the following lines:
"The iPad is our saviour! It's the platform we've been looking for to regain our foothold in dictating the form factor and payment structure for our content."
"Someone is stealing our content on the platform :( Does anyone have Apple's number? They seems to be down with the whole 'form factor and payment structure ownership' thingy"
"The iPad is our saviour! It's the platform we've been looking for to regain our foothold in dictating the form factor and payment structure for our content."
"Someone is stealing our content on the platform :( Does anyone have Apple's number? They seems to be down with the whole 'form factor and payment structure ownership' thingy"