Their site says "This is an educational initiative and not a profit-making venture." Sounds like a great way to get some experience in startups. They get to meet with a lot of well-connected VCs and put them in touch with some smart Stanford students. Not bad for some kids who haven't graduated from college.
I see... so the incentive is that they will have a resume booster. Makes sense I suppose, but where are they getting the stipends with which to pay the founders?