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It's not just the word.

A nuclear-armed intercontinental ballistic missile is visually identical to a launch rocket carrying a peaceful payload to LEO. The neural association between "nuclear missile" and "rocket with nuclear reactor payload" is very strong.

It doesn't matter how many facts you throw at it. In the mind of the public, all launches have the possibility to result in another Apollo 1 or STS-51-L (Challenger) or STS-107 (Columbia). Every "nuke" is the Castle Bravo test. Every reactor is Chernobyl. And the public generally is terrible at risk assessment and actuarial math.

You could actually make the launch safer than an afternoon stroll on a Florida golf course, but no one is going to lie down in front of your golf cart screaming, "lightning strike!" or "angry gator!" or even "cardiac infarction!" or "terrorists!"

People may have no problem at all if you just call it "an NCG power plant" (for neutron-cascade generator) and say the details are classified for security reasons--that "security" being the type associated with a toddler's blanket.




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