Yeah, I understand the anger part. The thing is, I've read this in at least a couple of books. I think Tim Ferris suggested it in The 4-Hour Work Week and I also think it's mentioned in The Lean Startup. Oh well; I like building stuff.
It doesn't require much to change that; just make it clear that people don't buy a product, but buy into a dream instead, and require your customers to inform would-be customers that they buy into a dream.
With such a change, sites like Kickstarter.com have people happily _pay_ to press that fake buy button.
