I'd maybe look at the UI of your website, it looks too boilerplate or wordpress-y. Maybe remove the pink and just make the content fill the rest of the page for a start. I like the premise but the website has a gut "cheap"feeling.
Fair enough, I am not a graphic designer and I am using Angular Material colors in the app - I thought they looked interesting enough that it might get some attention so I used them there - and then carried that over into the landing/help site.
Sounds like I am doing it wrong though :) thanks for the feedback