It's not lucrative enough. The product is worth far more than the measly bounty. Sure, claim that 15 dollars in bitcoin, and never receive another pre-release copy again, or... strip it and continue business as usual.
This model really only works when most encoders are not aware the tag is there at all, and don't strip it.
Alternatively (as some other comments suggested) Custos buries additional tags without revealing them, in which case they act just like all sorts of other watermarking companies doing the same thing (not terribly effectively).
This model really only works when most encoders are not aware the tag is there at all, and don't strip it.
Alternatively (as some other comments suggested) Custos buries additional tags without revealing them, in which case they act just like all sorts of other watermarking companies doing the same thing (not terribly effectively).