In my (anecdotal) experience a lot of people just go for the familiar brands whe... | Hacker News

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dp-tyvek on July 29, 2017 | parent | context | favorite | on: P&G Cuts More Than $100M in ‘Largely Ineffective’ ...

In my (anecdotal) experience a lot of people just go for the familiar brands when buying commodity products. Surely creating brand awareness must have some kind of effect.

colbyh on July 29, 2017 | [–]

yeah that's why I said at that scale, for this suite of brands, all marketing is brand (i.e. brand awareness) marketing.

mrcn on July 30, 2017 | [–]

they may buy a familiar product, but they definitely buy the available product.

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