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> Their business is ad delivery.

Yes, but they do a whole lot of other things, which as you noted, tie back into their main source of revenue.

I don't disagree with what you've written but I think calling them an "ad delivery" business is as accurate as using the tusks as a synecdoche for describing an elephant. Using a well-known part to describe a thing is fine in most cases, except that over time, it blinds people into ignoring the other parts that gives a thing its uniqueness.

> Microsoft might be considered a “true” tech company in the sense that they are essentially a software version of what IBM used to be.

Funny that you use Microsoft.

Among the big 5: Amazon, Apple, Facebook, Google and Microsoft, Microsoft is the most diversified, revenue wise [0].

[0] https://www.microsoft.com/investor/reports/ar16/index.html




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