It's really too bad that they got away from being an equalizer in the advertising space. Pricing the spammers out of the market isn't the best way. Keeping the advertising from becoming so in-your-face is the right way to fight this. And quit trying to get ahead of my thinking in what I want to purchase. I never recall them ever getting it right. I've never searched for something, seen an ad, then purchased. EVER.
And I'm ready to make a several-hundred-dollar purchase tomorrow and I see ZERO ads around these products. I see plenty of crap.
In my view, the founding hypothesis of the company- that people will be amenable to ads connected to what they are searching for- is incorrect. So we're seeing a pretty clumsy pivot.
I keep hoping Duck Duck Go takes it elsewhere. It could be very easy, maybe as simple as a little button I click that says "I am looking to purchase" and now let the advertisers make their pitches.
The point is, I would like to see if they got better results by letting me drive.
And I'm ready to make a several-hundred-dollar purchase tomorrow and I see ZERO ads around these products. I see plenty of crap.
In my view, the founding hypothesis of the company- that people will be amenable to ads connected to what they are searching for- is incorrect. So we're seeing a pretty clumsy pivot.
I keep hoping Duck Duck Go takes it elsewhere. It could be very easy, maybe as simple as a little button I click that says "I am looking to purchase" and now let the advertisers make their pitches.
The point is, I would like to see if they got better results by letting me drive.