Our brief experience with Google's ad network was similarly disappointing. A tiny fraction of the visitors we received were genuine, unless you think people coming from pages at bizarre ___domain names where the content is mostly a bunch of keyword spam in tiny, almost-white text are likely to be legitimate...
I'm delighted to see a big, influential advertiser pulling serious money out of the market and openly saying why. Both Google and Facebook have some very dubious practices and very little transparency around their ad programmes. The little guy can't do much about that, but it won't take many nine-figure advertisers pulling the plug to force a change in how the whole online ad market works.
I'm delighted to see a big, influential advertiser pulling serious money out of the market and openly saying why. Both Google and Facebook have some very dubious practices and very little transparency around their ad programmes. The little guy can't do much about that, but it won't take many nine-figure advertisers pulling the plug to force a change in how the whole online ad market works.