>After cutting back on certain digital ads, “we didn’t see a reduction in the growth rate,”
>P&G, whose brands include Bounty, Crest, Tide and Pampers, spent $2.45 billion on U.S. advertising, not including spending on some digital platforms
So, even if digital advertising performed on par with everything else, it would only affect the growth rate by 5% of the effect other advertising had. Surely other factors contribute to variability at least enough that an overall effect cannot be determined using this data?
>P&G, whose brands include Bounty, Crest, Tide and Pampers, spent $2.45 billion on U.S. advertising, not including spending on some digital platforms
So, even if digital advertising performed on par with everything else, it would only affect the growth rate by 5% of the effect other advertising had. Surely other factors contribute to variability at least enough that an overall effect cannot be determined using this data?