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It's disingenuous from the perspective of what it's like to work at a company.

I worked at a comparison shopping site that turned into an SEO house towards the end, after we failed to get direct traffic. The entire company slowly shifted focus improve our SEO, because that's what dragged us away from bankruptcy. Our engineers were tasked with finding ways to get indexed in Google higher, tweaking our site layout constantly. Search became about latency, since Google crawls faster sites faster. Crawling became about getting more content to mix up and show to Google. It became a rather depressing slog, all things together, after we stopped worrying about users and started worrying about SEO. It was explicit and pervasive.

If you work at Google, you only worry about ads if you work on the Ads team. If you work on search, if you work on GMail, if you work on cloud services you work on and worry exclusively about making those products the best they can be, for the users of those products. If I weren't also a user of Google products, I would almost have no idea that Google had ads; they just aren't a salient part of a workaday engineer's job.

You can still argue that from a business perspective every product is tainted, but from an engineering perspective, ads aren't a consideration at all, let alone the first consideration.




“Disingenuous”?

That’s absurd. Your argument appears to be “I wish people outside Google didn’t pay so much attention to what business Google is in, because it’s super fun being an engineer working at a place that has a geyser of money coming in from the ads division so engineering can ignore business pretty much completely.”

Yes, that is fun (so say all my friends who work there)! But it’s pretty irrelevant to the conversation about what business Google is in. It’s an advertising company.




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