Honestly, I'm waiting for the internet advertising apocalypse wherein retailers cut digital ad spending because ROI is too low - and only advertise on Facebook or other sites with super targeting.
That would effectively kill a good chunk of internet services.
Search ads for retailers have solid ROI, it would be counterproductive to reduce them.
Ads on random websites are more challenging, as the intent is further removed, but still could have good ROI, just need to be cheaper.
That would effectively kill a good chunk of internet services.
[1] https://marketinginsidergroup.com/content-marketing/marketer...