Advertisers are the most complicit in all this. They always have the option of u...

manigandham on July 30, 2017 | parent | context | favorite | on: P&G Cuts More Than $100M in ‘Largely Ineffective’ ...

Advertisers are the most complicit in all this. They always have the option of using whitelists and buying properly but they (meaning the dozens of layers in the agency/vendor supply chain) always go for the cheap impressions and clicks to make their reports look good.