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But here's an even better model: 1. Do a good job 2. Consumers use your service & rely on you 3. Wait for the government to try to shut you down 4. Consumers will back you 5. Government backs down & lets you do what you want



Something else that can happen is that citizens side with their elected representatives and start boycotting you in significant numbers.


There's not going to be much public pressure on TfL to reverse this decision. Most Londoners don't use Uber, and there are plenty of alternatives.


391,499 Londoners (and counting) beg to differ: https://www.change.org/p/save-your-uber-in-london-saveyourub...


Who wants to bet this petition has been started by Uber itself? How many of these votes are bought?


How do you know that everyone who's signed it is a Londoner?




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