It's very tedious to write and change a big query. It's really hard to read a big block of SQL.
And it's bizarrely rigid about certain rules, meaning "English-like" is more of a hindrance because you're tempted to think, "This makes sense in English," even though SQL doesn't allow it.
Good? Bad? It's just... a thing from that era. Another go-round of "I know, if it reads like English, it'll be easy to use", which in the present day manifests itself in stuff like Cucumber.
SQL sounds like something from the Star Trek original series era to me. Read it with a Shatner voice: