Ride sharing isn't morally bankrupt when properly delivered and regulated. Uber is morally bankrupt, regardless of the positive impacts they've had.

There are some holes that are simply too deep to be dug out of.

Probably. It is a very interesting case study in corporate culture and corporate viability. Unless the culture changes, it seems difficult to believe that they can stay operational. it is also interesting to watch something with that much inertia slowing down by inches.