This was my thought exactly. I'd like to know the answer to that.
I think there's a difference b.w "we won't hire people over X yo for this job" and "90% of our applicants for this role are younger so we're just trying to spend our recruiting dollar in the most efficient way possible to reach those folks".
Alternatively, they could simultaneously being running ads targeting employees of an older age with different messaging and content to get higher conversion.
I'm interested to know at what point effective marketing crosses the line into discriminatory practice.
I think there's a difference b.w "we won't hire people over X yo for this job" and "90% of our applicants for this role are younger so we're just trying to spend our recruiting dollar in the most efficient way possible to reach those folks".
Alternatively, they could simultaneously being running ads targeting employees of an older age with different messaging and content to get higher conversion.
I'm interested to know at what point effective marketing crosses the line into discriminatory practice.