Your numbers are way off. Take the conversion rate for example - 1 in 200 is absolutely ludicrous and if that's what a marketer is averaging, then he should quit. I sling ebooks aplenty and I average around 10% CR, and I'm just an above average marketer.
Same goes for the affiliate commission. No seasoned marketer would give away 75% (unless there's a backend upsell). It's more like 25%-50%.
I think I know what ebook Tim is referring to here and if it's the same one, then the author is selling 100,000-200,000 units at $100 a pop with the affiliates making 40%-50% in commissions.
P.S. It's interesting that your comment got so many upvotes. I have a feeling a lot of ppl are voting based on their gut reaction of '$10,000,000 a month? No way. That's bullshit!' rather than actually thinking the numbers through.
conversion rates depend on your traffic. You can get 1:50 or you can get 1:200...or you can buy some paid traffic and get 0:25,000
I'd like to see the product that you are getting 1:10 conversion rates on. Frankly that sounds like bullshit. And if you are really getting those numbers...then you wouldn't be saying you are "just an above average marketer".
The only way to get numbers like that is by pitching a product that has 0 competition(something like water bottle art making)....which usually means there is almost 0 traffic there.
conversion rates depend on your traffic. You can get 1:50 or you can get 1:200...or you can buy some paid traffic and get 0:25,000
This doesn't even make any sense as an argument, it's like saying water is wet and air is dry. And 'buy some paid traffic'? Virtually all marketing traffic is paid traffic, that's what marketers do, they buy traffic.
I'd like to see the product that you are getting 1:10 conversion rates on. Frankly that sounds like bullshit. And if you are really getting those numbers...then you wouldn't be saying you are "just an above average marketer".
So my fault is being modest? Fine, I'm a kickass marketer. Either way, my product is an ebook for which I buy traffic via ppc, ppv and media buys and avg a CPC of $0.40, an EPC of $0.90 and a CR of 10%.
The only way to get numbers like that is by pitching a product that has 0 competition(something like water bottle art making)....which usually means there is almost 0 traffic there.
You have no clue what you're talking about. My numbers are peanuts compared to those of my colleagues (and no, they don't make them by pushing scammy rebills). Take some time to actually study the mechanics of the industry and you'll see what's possible and what's not. Maybe work with an experienced marketer or 2.
actually the third matters a lot...you can get .05 a click, but it won't matter if that particular keyword converts at 1:200.
I know the mechanics of the industry...nothing can actually convert at 1:10. That's bullshit and you should know it if you actually do affiliate marketing.
ESPECIALLY if you do ppv and media buys like you say.
Hell...most products don't have 1:10 conversions for the actual order form. That means that for every 10 people that actually tried buying the product...only one actually paid.
So you are going to tell me your colleagues are converting at 1:5 for an ebook product? How about 1:1?
If you are going to bs...at least make it believable.
Like I said...the only way you can actually get 1:10 conversion rates...is if you do VERY targeted CPC...which usually means you are getting low volume(which explains the 40 cents CPC).
How many actual sales do you have every month at that 1:10 conversion rate?
You're making an awful lot of assumptions but since this is HN and not a gay webmaster forum, I'll bite.
you can get .05 a click, but it won't matter if that particular keyword converts at 1:200.
Just because it converts at 1:200 for you doesn't mean that that's the rate for someone else. 90% of marketers can't make dating work on facebook, but the rest of the 10% make a killing. If you take their average CR, it'll be something atrocious (not as bad as 1:200, but bad nonetheless), but it makes no difference for those 10% of marketers. My point is that industry averages don't mean anything. It comes down to how good a marketer you are.
I know the mechanics of the industry...nothing can actually convert at 1:10.
Then we are in different industries.
ESPECIALLY if you do ppv and media buys like you say.
80% of my traffic generation is via media buys, 18%-19% via ppc and 1%-2% via ppv.
Hell...most products don't have 1:10 conversions for the actual order form.
Again, this comes down to the marketer. If that's all you can pull in with your landing page and copy, then that's all you can pull.
So you are going to tell me your colleagues are converting at 1:5 for an ebook product? How about 1:1?
1:1? No. 1:5? Yes. But they care more about the CPC and EPC than the CR.
the only way you can actually get 1:10 conversion rates...is if you do VERY targeted CPC...which usually means you are getting low volume(which explains the 40 cents CPC).
Of course I laser target my CPC, only a newb marketer wouldn't. But while low volume = low CPC, the inverse isn't necessarily true. It comes down to the marketer - a newb will pay $5 CPCs but an experienced one can get high volume traffic at a 10th of that price.
How many actual sales do you have every month at that 1:10 conversion rate?
Here are my numbers for July (rounded from memory) -
My advice is still the same - try not blanket everyone in a niche with your experiences or the avg #s for that niche. There's a reason why 90% of marketers barely make any profit and see dismal CRs and EPCs. It's because the rest of the 10% take everything (ever hear of 'Truth About Six Pack Abs'? that ebook's author used to net over $500,000 a day while the majority of the marketers in the health/exercise niche were barely breaking even.)
ah I see what it is...I thought you were promoting a more expensive product. At $50, the 1:10 is a lot harder to believe...for $8 it's still pretty far fetched but it may be possible...has to be some hot product though.
And yes I know Geary...and he never made 500K a day. It went $30K the first year, $100K the second, and $1.1m the third. Now he makes something like 5-10K a day.
Same goes for the affiliate commission. No seasoned marketer would give away 75% (unless there's a backend upsell). It's more like 25%-50%.
I think I know what ebook Tim is referring to here and if it's the same one, then the author is selling 100,000-200,000 units at $100 a pop with the affiliates making 40%-50% in commissions.
P.S. It's interesting that your comment got so many upvotes. I have a feeling a lot of ppl are voting based on their gut reaction of '$10,000,000 a month? No way. That's bullshit!' rather than actually thinking the numbers through.