> Note the '.section .rodata' directive which places ..., seemingly interleaved with code, in a read-only data section.

It only specifies which section that part of "code" goes into, the linker pools it all up in a binary image and fills in the address for the tags when linking as directed by the linker script[0].

[0]: https://sourceware.org/binutils/docs/ld/Simple-Example.html