It's not just about the odds of this project. Missions like these make the public interested again. We might very well be in the beginning stages of a public-private space race, with "space startups" popping up in multiple countries (SpaceX, Blueorigin, [sic] ULA, Onespace[0]). These things can snowball, especially if somebody finds a way to extract resources from the Moon and asteroids.
I'm in a suburb outside a city in Australia and see half a dozen Teslas when I walk to the park with my kids. It's absolutely mind blowing how far and fast they've reached.
Ha. If you were looking to win the "farthest from San Francisco" game, I think you just did.
It is amazing, isn't it? There's no guarantee that TSLA will still be around in ten years, but I bet their cars will be, along with the industry that was forced into existence by a non-incumbent player.
1 in 10 odds it happens?