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The article mentions they're setting up their own brands in order to get a better grip on product quality. I'm quite sure Bezos does not want to be Aliexpress.



>I'm quite sure Bezos does not want to be Aliexpress.

I'm sure he really wants to! Otherwise why would he sent his people to China to beg major Taobao/Aliexpress operators to get on the Amazon train?


I'm sure Amazon margins are more substantial on these Chinese products than on well established brands.


Yes, Aliexpress does not have its own private labels.




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