The masses want one place to buy from a variety. Marketplace models want to offer these masses, a vast assortment. A fully functional ecosystem is now online.
This is particularly beneficial to brands with little to no presence. They invest in these marketplaces, buy prime spaces on the marketplace.
Once you have the masses captured, you have a lot of people looking for low-priced, value-for-money products.
Now, when you have the prime product positioning in your control, for free, and the enormous margins in place for your private labels, you can start reeling in the bumper prize.
Probably. Although plenty of people are starting to notice that Amazon is often no longer the lowest price source for many name brand items. But the majority of the public probably won’t think to check and just automatically assumes Amazon is the place to buy everything now. Kind of how some older folks think of Facebook as “the internet” itself. Sigh.
This is particularly beneficial to brands with little to no presence. They invest in these marketplaces, buy prime spaces on the marketplace.
Once you have the masses captured, you have a lot of people looking for low-priced, value-for-money products.
Now, when you have the prime product positioning in your control, for free, and the enormous margins in place for your private labels, you can start reeling in the bumper prize.