Our growth was always pretty linear. Surprisingly, steadfastly, linear. But we had the luxury of time from being bootstrapped and staying within profitability for years. We just waited for the market to shift as people realized Git was awesome and GitHub was the best place to collaborate on Git repos. Then we kept our customers happy and worked on building a community. We did almost none of what people today would label “growth work”. Just focused on product and making superfans.