Couldn't disagree more. The clunky car is memorable.
If they drove a late model sedan, people will say they look like any other crappy business car. Real estate agents often drive new cars plastered with their logos, and they look tacky as. And good luck giving a personality to a Hyundai Elantra.
If they drove a fancy sports or antique car, people will say they're just another over hyped dotcom with cash to burn. Or they will think Carwoo is for rich people buying toys.
Sometimes, marketing props that look tacky and "average" are the best ones. Advertising moved from creating high expectations or promising fantasies decades ago. Now it's all about identifying with the consumer, having a folksy charm and being "approachable".
If they drove a late model sedan, people will say they look like any other crappy business car. Real estate agents often drive new cars plastered with their logos, and they look tacky as. And good luck giving a personality to a Hyundai Elantra.
If they drove a fancy sports or antique car, people will say they're just another over hyped dotcom with cash to burn. Or they will think Carwoo is for rich people buying toys.
Sometimes, marketing props that look tacky and "average" are the best ones. Advertising moved from creating high expectations or promising fantasies decades ago. Now it's all about identifying with the consumer, having a folksy charm and being "approachable".