It's all ok in marketing until you have "the time" :-) Btw this is what the "marketing gels" at Burberry still refer to the time when chavs got into Burberry check baseball caps.

And this is a direct quote from a mate who works for a big 4 consultancy "gels" being the upper class young women who will be working there.

I suspect that Mr Bannon wearing Barbour isn't exactly taken well by their marketing team.