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"The senz° umbrella has been awarded all major design awards in the world."

We have all your awards. If you want them back, you will have to pay us one MILLION dollars!

But seriously, what a strange thing to put in your marketing. Surely you haven't won every design award there is.




In fairness, it could be a language issue. The story of the company references newspaper ads that are in some Scandanavian language I don't recongize...(maybe, that's a guess). Writing in a non-native language, even when your fluent, can leave the odd syllogism here and there.


The pop-up windows have "Venster sluiten" in the lower left. Google translate revealed this as dutch.


The newspapers are Dutch (as is the company). The copy-writing is just not very well done...


Also :We maxed out wind tunnels. We jumped out of airplanes. We´ve done just about anything to make sure our storm umbrella withstands winds up to 100 km/h.

Gee, if they'd have just given me a call, they could have stood in the back of my pickup and saved a bunch of money on wind tunnels and airplanes...


They have if they are allowed to define "major," which here they obviously think they are.




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