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Why BuzzFeed chose to use the same brand to cover such different sites is beyond me. Every time a quality article is linked here, almost without fail there is someone who will comment along the lines of "BuzzFeed is trash, I'm not clicking that"

I don't blame them. It's not their fault that the news site decided to share their name with a trash clickbait site.




I've noticed how prevalent the "BuzzFeed News isn't BuzzFeed, it's totally different and actually does some decent journalism" meme has been in the past couple years, to the point where I caught myself explaining it to someone that way, with zero first-hand knowledge, just repeating the meme more or less verbatim.


Isn't it precisely their fault for choosing that name and branding? They are not blameless for the title they chose.


Unclear on my part. “Them” refers to commenters who associate BFN with the listicle site.

It is the fault of BuzzFeed News, yes.


Yep. Especially since communicating clearly is exactly their job.




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