A designer or marketer's focus isn't ux/ui nor should it be.
A marketer is brand building. Could ux/ui be part of it sure but as long as feeling x is associated with product y they have done there job.
A design's job is to express that feeling through design.
UX/UI could be part of it depending on the group targeted. But it's like a red tie it could help but isn't required for that important business meeting.
Depends on context. There are many different types of design. A branding or marketing designer needs to trigger emotions, yes. A product designer needs to make it easy for a user to accomplish a task.
A marketer is brand building. Could ux/ui be part of it sure but as long as feeling x is associated with product y they have done there job.
A design's job is to express that feeling through design.
UX/UI could be part of it depending on the group targeted. But it's like a red tie it could help but isn't required for that important business meeting.